Most new bands were previously other less new bands, and so songwriters behind Bloom (Megan and Emily) used to be part of The Beautiful Word, who were Brighton-based indie-ish breezes sharing borders with whimsy and twee but (mercifully) never fully occupying those territories. The Beautiful Word were great, but they’re not here any more and (ahem) from that seed grew Bloom. (Sorry). There’s a bit of a backstory behind Megan’s voice taking a bit of a knock along the way but the tl;dr version is that her and Emily’s harmonies are, basically, amazing and getting to that point was a struggle.
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